La Roja is launching a fan token in partnership with Turkish blockchain platform Bitci Technology.
The Spanish national soccer team will launch the world’s first national soccer team fan token thanks to a partnership between the Royal Spanish Football Federation and the Turkish blockchain platform Bitci Technology.
The token will launch on Bitcichain, and all tech infrastructure will be provided by Bitci Technology. According to a recent announcement, Bitci Technology will be the exclusive blockchain partner of the team during the initial three-year partnership, followed by an optional two-year period.
The partnership also makes Bitci a jersey logo sponsor of the Spanish national team. World-famous football players such as Sergio Ramos, David de Gea, and Paco Alcácer are going to wear Bitci-branded jerseys during training.
Bitci Technology founder Çağdaş Çağlar noted the Spanish national team’s massive influence over world soccer, stating, “This partnership marks the first blockchain-based fan token for a national football team.“
Royal Spanish Football Federation president Luis Rubiales stressed the importance of using cutting-edge technology, stating, “This partnership enables us to create more synergy and bond even further with Spanish National Football Team fans across the globe.”
Bitci Technology has previously partnered with Formula 1 team McLaren Racing and Turkey’s National Basketball Team to launch fan tokens. As reported earlier this year, European soccer team Rangers Football Club signed a sponsorship deal with Bitci. The Turkish crypto platform’s logo will appear on the Rangers First Team shorts, per the partnership.
While fan tokens have been primarily popularized by soccer teams like FC Barcelona, Paris Saint-Germain, and Juventus, they are increasingly being embraced across all branches of sports. As Cointelegraph reported last week, the world’s premier mixed martial arts league, the UFC, partnered with Socios to launch fan tokens on the Chiliz platform.