AutoUSA Welcomes Dealership Internet Sales & Marketing Experts as Panelists for Digital Dealer 13 Workshop
Ft. Lauderdale, FL (PRWEB) October 10, 2012
The panelists, all Internet sales and marketing professionals, represent several dealerships with highly successful Internet departments; in addition, two consultants will contribute their expertise towards the workshop discussion. Were thrilled these panelists agreed to share their real-world experience about the type of support needed by management to build a successful Internet department, said Phil DuPree, President of AutoUSA. Were confident attendees will walk away with concrete recommendations of how to create processes to boost Internet sales.
AutoUSA recently surveyed nearly 200 dealership Internet marketing personnel. Analysis of the responses reveal the five most important processes necessary for an Internet department to be successful, as well as the five types of support from upper management critical to help Internet departments maximize their potential. Panelists will weigh in with their own experience and recommendations. Panelists include: Greg Coleman, Director of Business Development and e-Commerce Director Oxmoor Automotive Group Coleman has been in the automotive industry for nearly 10 years, with a focus on Internet/marketing and BDC operations. In 2011 Coleman led the five-store Oxmoor Automotive Group to sell 4,088 Internet units. He has a masters in business administration with a concentration in marketing and economics. He has managed several large BDC operations, and has a wide variety of managerial experience from phone center business development centers to cradle-to-grave Internet sales teams.
Justin Brun, e-Commerce Manager, Acton Toyota of Littleton, Brun is responsible for the management and direction of Acton Toyotas online marketing strategy and presence. He has grown Acton Toyotas digital footprint with two separately themed websites; one dedicated to service and the other focusing on Genuine Toyota ExtraCare Vehicle Service Agreements (VSAs), the success of which has contributed to Acton Toyotas #2 national ranking as a Toyota VSA retailer.
Richard Tolsma, Internet Manager, Dan Wiebold Ford, Tolsma joined Dan Wiebold Ford more than nine years, starting in the detail department, moving up to Reconditioning Manager, and then becoming Internet Manager three years ago. Originally a one-person operation selling five to twelve units per month, Dan Wiebold Fords Internet department has grown under Tolsmas direction. In addition to Tolsma, the department now has five salespeople, an assistant, part-time photographer and is selling 50+ units per month.
Dennis Colome, Vice President of Sales & Marketing, eXt